Disclaimer: I do not claim the rights to the images and videos used in this design.
All assets were provided by the client.
Overview
I worked with Chipotle to design a Facebook Instant Experience Ad promoting their Human Nature campaign that focuses on sustainability, taking a deep dive into the brand and its customers' impact on the earth, animals, and people. I worked closely with the client team prototype the interactive touch points in the creative until we settled on the final product.
Results
By providing a unique, immersive user experience with interactive creative, we were able to increase engagement and encourage users to explore the Chipotle app's Foodprint feature, leading to a rise in sales and customer loyalty.
Human Nature
Facebook Instant Experience Ad
